DMI TRACK

Data and Web Analytics Course

Learn about Data Analytics, Reporting, Data Management, AI, Machine Learning and Security best practices and understand how to configure GA4 and Universal Analytics with this short online Data and Web Analytics course.

Why Choose us

As the UK’s leading online education provider for the Tech and Project Management sectors, we’re passionate about providing career-ready education and support that gives you the skills and experience you need to excel in your career.

75%

Employability

£11k+

Salary Increase

79%

Promotions

Our students have been hired by world
leading organizations

What will I learn in this course?

Browse our range of digital marketing courses which are designed and validated by the digital industry. We have courses to suit all needs and experience levels. All are delivered in bite-sized, innovative and interactive learning formats. Free Membership included.

Data, AI, and Data Protection

Learn the different data types and best practices for data management along with understanding the benefits of using AI in digital marketing. You will also explore privacy, ethics, data storage, and data protection

 
Knowledge Gain:
  • Understanding Data
  • Good Data and Bad Data
  • Data and AI
  • Privacy, Ethics and Data Protection
Expert Insights:
  • Best Examples of AI in Digital Marketing
  • The Definitive GDPR Checklist for Marketers

Google Analytics 4 (GA4) Fundamentals

Learn how to set up and configure a Google Analytics account for GA4, install a tracking code, and link Google Analytics to other tools. You will also know how to gather data, and use reports for insights on campaign performance.

 

Knowledge Gain:
  • Digital Marketing Analytics Fundamentals
  • Creating and Configuring a Google Analytics Account
  • Setting Events with Google Analytics 4
  • Alternative Analytics Platforms
Expert Insights:
  • The Best Alternatives to Google Analytics

Data Driven Decisions

Understand how to use the various reports to monitor campaigns and know their purpose, characteristics, and benefits. You will also explore data-driven decision-making and know how it can be used to make valuable marketing actions to generate higher ROI.

 

Knowledge Gain:
  • Monitoring Campaigns and Supporting Channels using Google Analytics
  • Analysing and Recording Google Analytics Data
  • Using Google Optimize to Improve Performance
Toolkits included:
  • Paid Media Budget Forecasting Tool
Expert Insights:
  • GA4 Report Explorations, Funnels and Comparisons with Cathal Melinn
  • CRO Tactics

Visualizing and Presenting Data

Know how to present key findings and insights from your data and see how creative visualisation and presentation can help people understand what the data is telling you. You will also learn how to use Excel formulas, charts, Pivot Tables, and Calculated Fields to present and visualize data.

 

Knowledge Gain:
  • Reporting, Visualization, and Presenting Data
  • Improving Your Presentation Skills
  • Using Excel for Data Visualization
  • Excel Fundamentals
Toolkits included:
  • Channel Performance Tracker
  • Funnel Conversion Reporting
  • Master Your Presentations
Expert Insights:
  • The Best Analytics Tools for Digital Marketing
  • Data Visualization Tools & Tips
  • Getting Hands-On with Analytics
  • Excel walkthroughs with Cathal Melinn

Become a Certified Digital Marketing Professional

Boost your credibility and advance your knowledge, role and career. Enjoy instant access to your course once you enroll.

15% OFF

Pay in Full

$445

20% OFF

3 installments

$149/per month

Don’t just take our word for it...

Ardan Gueler

Project Management Consultant

March 24

.

My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.

Charlie Cantwell

Marketing Manager

March 24

.

The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.

Paul Derwin

Technical Sales Account Manager

March 24

.

The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.

Kara skehan

Project Management Consultant

March 24

.

My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.

William Geach

Executive Assistant of EU

March 24

.

I’d highly recommend the Institute of Project Management. I’ve been working in Tech for 8 years now and the Agile Project Management class turned into a huge unlock for me, it was the way our dev teams have been doing business and the environment we work in the entire time. I look forward to getting my next PM credential from you.

Mckenzy Mullani

Project Management Consultant

March 24

.

My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.

What our students says

Our Student
Support Team

With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.


Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.

Frequently Asked Questions

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

No. We will walk you through the fundamentals of AI In Digital Marketing. You don’t need any specific marketing or AI background to undertake and succeed with this course.

You’ll have 12 weeks to complete and approximately 5.5 hours of content. You then take a 40-question multiple-choice exam online. This leads to an Associate level certification.

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses.

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