DMI TRACK
Online Ecommerce Course
Why Choose us
As the UK’s leading online education provider for the Tech and Project Management sectors, we’re passionate about providing career-ready education and support that gives you the skills and experience you need to excel in your career.
75%
Employability
£11k+
Salary Increase
79%
Promotions
What will I learn in this course?
Websites and UX
Understand how the design of your website can effect on how your customer choose to buy from you.
Knowledge Gain:
- Key Features of E-Commerce Websites
- Importance of User Experience
- The Principles of UX Design
Toolkits included:
- UX Writing for eCommerce Sites: A Practical Guide
Case Study/Webinar
- Amazon and eBay: Learning from the Online Retail Giants
- A Juicy Future for Lemonade Insurance
SEM and Sales Channels
Before your customers buy, they first have to find you. In this module you’ll learn how to attract your customers using search, email campaigns, affiliate marketing, and other digital tools.
Knowledge Gain:
- Inbound Channels: Search Engine Marketing
- Optimizing a Paid Search Campaign
- Inbound Channels: Email, Affiliate, and Automation
Toolkits included:
- SEO Keyword Research Toolkit
- PPC for eCommerce Tracker
- Google Ads Creator Template
Expert Insights:
- The Anatomy of an Effective Marketing Email
- Tips to Improve SEO for E-Commerce
- Affiliate Marketing Explained
- Combine your SEO and Affiliate Marketing Strategy
- Influencer Marketing: The Ultimate Guide
Awareness & Consideration Channels
Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.
Knowledge Gain:
- Inbound Channels: Social and Content
- Outbound Channels: Display and Video Advertising
- The Best Social Media Metrics to Focus on
Toolkits included:
- Content and Channel Matrix Template
- Buyer Persona Template
- Digital Marketing Budgets – The Full Toolkit
- Seasonal Planning Checklist and Calendar
Expert Insights:
- Social Media Strategy That Drives Brand Awareness & ROI
- Reduce Your Shopping Cart Abandonment Rates
- A Guide to eCommerce Conversion Optimization
- The Best Drop Shipping Business Ideas
Visualizing and Presenting Data
Know how to present key findings and insights from your data and see how creative visualisation and presentation can help people understand what the data is telling you. You will also learn how to use Excel formulas, charts, Pivot Tables, and Calculated Fields to present and visualize data.
Knowledge Gain:
- Reporting, Visualization, and Presenting Data
- Improving Your Presentation Skills
- Using Excel for Data Visualization
- Excel Fundamentals
Toolkits included:
- Channel Performance Tracker
- Funnel Conversion Reporting
- Master Your Presentations
Expert Insights:
- The Best Analytics Tools for Digital Marketing
- Data Visualization Tools & Tips
- Getting Hands-On with Analytics
- Excel walkthroughs with Cathal Melinn
Using Omnichannel and CRO to Improve the CX
This module teaches you how to understand and improve customer satisfaction. Adapt your business and website to center the customer experience, and choose CRO tactics that improve website conversions.
Knowledge Gain:
- Creating E-Commerce Conversion Opportunities
- The Basics of CX
- Agile Thinking
- Changing the Customer Experience
- Using an Omnichannel Approach
Toolkits included:
- Buyer Persona Template
- Channel Performance Tracker
Case Study/Webinar
- Zillow: Unlocking A New Chapter in Real Estate
Expert Insights:
- Digital Accessibility
- Customer-centric Marketing Strategies
Don’t just take our word for it...
Ardan Gueler
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
Charlie Cantwell
Marketing Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Paul Derwin
Technical Sales Account Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Kara skehan
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
William Geach
Executive Assistant of EU
March 24
.
I’d highly recommend the Institute of Project Management. I’ve been working in Tech for 8 years now and the Agile Project Management class turned into a huge unlock for me, it was the way our dev teams have been doing business and the environment we work in the entire time. I look forward to getting my next PM credential from you.
Mckenzy Mullani
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
What our students says
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
Our Student
Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
Frequently Asked Questions
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals of AI In Digital Marketing. You don’t need any specific marketing or AI background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and approximately 5.5 hours of content. You then take a 40-question multiple-choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses.
Useful Links
Get in touch and begin your future, today.
The State Institute of Education is authorized and regulated by the Financial Conduct Authority for credit broking. Firm Reference No. 689955. Interest-free credit agreements and those less than twelve months are unregulated.
