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Seo Online (Search Engine Optimization)
Learn how to rank your site on Google. This interactive short course teaches you the benefits of how your website content, mobile optimization and usability will improve your overall website performance. Discover how to build your SEO strategy and evaluate performance over time.
Why Choose us
As the UK’s leading online education provider for the Tech and Project Management sectors, we’re passionate about providing career-ready education and support that gives you the skills and experience you need to excel in your career.
75%
Employability
£11k+
Salary Increase
79%
Promotions
What will I learn in this course?
SEO & Search Engine Fundamentals
An introduction to the fundamentals of SEO and gaining the coveted #1 position in search results.
Knowledge Gain:
- Fundamental Principles of SEO
- Search Ranking Factors
Expert Insights:
- What Is SEO & Why Is It Important
- How Do Search Engines Actually Work?
- Essential SEO Reporting
Improving Website Performance
Develop your knowledge of SEO by focusing on improving website performance and problem-solving.
Knowledge Gain:
- Improving Technical SEO
- Implementing SEO in a Mobile Environment
- Problem-Solving Skills
- Enhancing Your Problem-Solving Skills
Expert Insights:
- Screaming Frog SEO Spider
- Optimizing Core Web Vitals
Optimizing On-Page and Content Performance
Let google – and your customers – quickly understand your website by focusing on-page optimization and content performance.
Knowledge Gain:
- Improving On-page Optimization
- Keyword Research
Toolkits included:
- On-Site SEO Audits Toolkit
- 5 Steps to Picking Profitable Keywords
- SEO Keyword Research Toolkit
- Aligning Keywords and Existing Content
Case Study/Webinar
- Booking.com: A 5-Star Marketing Performance
Expert Insights:
- A Guide to SEO Writing
- Top Content Marketing & SEO Trends
- Prepare for the Future of Voice Search
Enhancing Off-Page and Local SEO
Develop your knowledge of SEO by focusing on off-page optimization, local SEO, and collaboration techniques.
Knowledge Gain:
- Improving Off-page Optimization
- Successful Collaboration
- Improving Local SEO
Toolkits included:
- Guest Blogging Toolkit
Expert Insights:
- The Complete Guide to On-Page and Off-Page SEO
- What Makes a High Quality Backlink
- Local SEO for Beginners
- How to Manage Online Customer Reviews
- 12 Tips To Improve SEO For eCommerce
Strategy and Evaluating Performance
Deepen your knowledge of SEO by focusing on strategic SEO practices, and ways of evaluating the performance of SEO campaigns and content.
Knowledge Gain:
- Implementing Strategic SEO Practices
- Measuring and Reporting SEO Campaigns
- Evaluating the Performance of SEO Content
Toolkits included:
- Targets and KPIs Toolkit
- Content and Channel Matrix Template
- Channel Performance Tracker
Case Study/Webinar
- Lemonade Insurance: A Juicy Future
Expert Insights:
- 5 Ways to Mazimize SEO and Social Media
- Combine your SEO and Affiliate Marketing Strategy
- Google Analytics Goals Guide
- The DMI Guide to GA4
Don’t just take our word for it...
Ardan Gueler
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
Charlie Cantwell
Marketing Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Paul Derwin
Technical Sales Account Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Kara skehan
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
William Geach
Executive Assistant of EU
March 24
.
I’d highly recommend the Institute of Project Management. I’ve been working in Tech for 8 years now and the Agile Project Management class turned into a huge unlock for me, it was the way our dev teams have been doing business and the environment we work in the entire time. I look forward to getting my next PM credential from you.
Mckenzy Mullani
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
What our students says
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
Our Student
Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
Frequently Asked Questions
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals of AI In Digital Marketing. You don’t need any specific marketing or AI background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and approximately 5.5 hours of content. You then take a 40-question multiple-choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses.
Useful Links
Get in touch and begin your future, today.
The State Institute of Education is authorized and regulated by the Financial Conduct Authority for credit broking. Firm Reference No. 689955. Interest-free credit agreements and those less than twelve months are unregulated.
