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Digital Display Advertising Course Online
Learn how to set up a display campaign in this powerful interactive Digital Display course. You’ll discover the principles of graphic design, campaign strategy and budget management, and how to test and measure different creative to make the most of your display strategy.
Why Choose us
As the UK’s leading online education provider for the Tech and Project Management sectors, we’re passionate about providing career-ready education and support that gives you the skills and experience you need to excel in your career.
75%
Employability
£11k+
Salary Increase
79%
Promotions
What will I learn in this course?
Planning and Managing Display Advertising
Understand practical tools, tactics, and best practices to plan an effective outbound campaign to generate interest and capture search intent as well as the core concepts of project management, and how project management processes can be used to achieve project success
Knowledge Gain:
- Planning a Demand Generation Campaign
- Video Advertising
Toolkits included:
- Buyer Persona Template
- Digital Marketing Campaign Brief
- Digital Media Plan Template
- Guide to Content Ideation
- One-year Gantt Calendar Template
- Content and Channel Matrix Template
Demand Generation & Video Advertising
Understand key demand generation channels including the Google Display Network, social display advertising, and advertising on the Meta network. The module then demonstrates how to use YouTube ads and other social video platforms – like TikTok and Twitch – in your campaigns
Knowledge Gain:
- Outbound Channels and Ad Formats for Demand Generation
- Video Advertising
Case Study/Webinar
- Aviation American Gin: Using humor to lift spirits
Setting up and Targeting a Display Advertising Campaign
Understand how to set up a demand generation campaign using Responsive Display Ads and drill down into the tactics, tools, and techniques for effective targeting, bidding, and remarketing to reach audiences in demand generation campaigns.
Knowledge Gain:
- Display and Video Advertising for Demand Generation
- Demand Generation Targeting and Bidding
Toolkits included:
- Google Ads Creator Template
Case Study/Webinar
- A Juicy Future for Lemondade Insurance
Measuring Display Advertising and Presenting Results
Develop your knowledge by learning metrics, reports, and best practices to optimize demand generation campaigns, how you can use video analytics to measure the performance of your social video campaigns, good data visualization and the difference between reporting dashboards and data visualization tools. Alongside the presenter-led lessons, you’ll find a range of other assets – including articles, videos, and toolkits. These are designed to expand your learning, spark new ideas, and provide illuminating insights.
Knowledge Gain:
- Measuring and Optimizing Demand Generation Campaigns
- Video Advertising and Analytics
- Data Visualization
- Improving Your Presentation Skills
Toolkits included:
- Paid Media Performance Dashboard (With PMI)
- Channel Performance Tracker
- Targets and KPIs – Your Essential Toolkit
- Master your Presentations
- The Best Social Media Metrics to Focus on
Don’t just take our word for it...
Ardan Gueler
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
Charlie Cantwell
Marketing Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Paul Derwin
Technical Sales Account Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Kara skehan
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
William Geach
Executive Assistant of EU
March 24
.
I’d highly recommend the Institute of Project Management. I’ve been working in Tech for 8 years now and the Agile Project Management class turned into a huge unlock for me, it was the way our dev teams have been doing business and the environment we work in the entire time. I look forward to getting my next PM credential from you.
Mckenzy Mullani
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
What our students says
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
Our Student
Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
Frequently Asked Questions
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals of AI In Digital Marketing. You don’t need any specific marketing or AI background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and approximately 5.5 hours of content. You then take a 40-question multiple-choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses.
Useful Links
Get in touch and begin your future, today.
The State Institute of Education is authorized and regulated by the Financial Conduct Authority for credit broking. Firm Reference No. 689955. Interest-free credit agreements and those less than twelve months are unregulated.
