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Advanced Digital Strategy Course
Understand the fundamentals of digital communications and branding decisions that companies make when developing brands and explore the tactics, tools, and best practices for visualising, presenting, and reporting data and use insights to take actions that generate a higher ROI.
Why Choose us
As the UK’s leading online education provider for the Tech and Project Management sectors, we’re passionate about providing career-ready education and support that gives you the skills and experience you need to excel in your career.
75%
Employability
£11k+
Salary Increase
79%
Promotions
What will I learn in this course?
Communications and Branding
Explore the theory of communications and the digital and traditional media mix. You will explore the concepts of brand equity and architecture and learn from seeing examples of how successful brands are built. You will also learn how to work with different stakeholders in the media and know the value of public relations to marketing activities.
Knowledge Gain:
- Marketing Communication Fundamentals
- Fundamentals of Digital Communications
- Brand Decisions
- Brand Communications
- Public Relations
Toolkits included:
- Creative Brief Template
- Brand Style Elements Template
Expert Insights:
- How to Write a Press Release
Using Data to Make Decisions Risk
Deep dive into data visualisation, reporting and understand the fundamentals of digital marketing analytics and the best practices to apply in order to gain crucial insights into your campaigns
Knowledge Gain:
- Understanding Data
- Universal Analytics & GA4
- Analyzing Data
- Reporting on and Visualizing Data
- Turning Data into Actions
- Metrics and Measuring Progress
Expert Insights:
- Walkthrough – Universal Analytics Overview
- Walkthrough – GA4 Overview
- Vizualising Data with Excel
- Using Google Optimize to Improve Performance
Budgeting for a Digital Strategy
Focus on the factors used to determine a digital marketing campaign budget and use budget tracking and media planning tools to explore creative budgets, media budgets, and digital media pricing
Knowledge Gain:
- Planning a Digital Marketing Budget
- Applying a Digital Marketing Budget
- Digital Media Pricing
- Channel Integrations and Attribution
Toolkits included:
- Digital Marketing Budgets
- Paid Media Budget Forecasting Tool
- Paid Media Scenario Forecasting Tool
Using Digital Transformation to Drive Growth
Explore the concepts of digital transformation and how project management skills can be used to successfully implement projects. You will see the benefits of selecting the correct tactics and channels to suit your objectives and target audience. You will also explore techniques and tactics to drive growth and expansion in an organization
Knowledge Gain:
- Managing Digital Marketing and Digital Transformation Projects
- Selecting Digital Channels
- Digital Strategic Frameworks
- Driving Business Performance and Growth
- Digital Strategies and Growth
Toolkits included:
- Project Brief Template
- Market Expansion Tool
Case Study/Webinar
- HSBC: Driving Digitization in Banking
Don’t just take our word for it...
Ardan Gueler
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
Charlie Cantwell
Marketing Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Paul Derwin
Technical Sales Account Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Kara skehan
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
William Geach
Executive Assistant of EU
March 24
.
I’d highly recommend the Institute of Project Management. I’ve been working in Tech for 8 years now and the Agile Project Management class turned into a huge unlock for me, it was the way our dev teams have been doing business and the environment we work in the entire time. I look forward to getting my next PM credential from you.
Mckenzy Mullani
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
What our students says
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
Our Student
Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
Frequently Asked Questions
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals of AI In Digital Marketing. You don’t need any specific marketing or AI background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and approximately 5.5 hours of content. You then take a 40-question multiple-choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses.
Useful Links
Get in touch and begin your future, today.
The State Institute of Education is authorized and regulated by the Financial Conduct Authority for credit broking. Firm Reference No. 689955. Interest-free credit agreements and those less than twelve months are unregulated.
