DMI TRACK
AI in Digital marketing course
Fast-track your AI skills with this short interactive course. Learn the fundamentals of AI, understand and implement AI data-driven marketing, get to grips with key AI tools like ChatGPT and Stability AI, and explore AI ethics. With practical walkthroughs, you will learn how to use AI tools for research, content development, data-driven decision-making, and creative design, so you can start using them today to drive innovation, customer engagement and business growth.
Why Choose us
As the UK’s leading online education provider for the Tech and Project Management sectors, we’re passionate about providing career-ready education and support that gives you the skills and experience you need to excel in your career.
75%
Employability
£11k+
Salary Increase
79%
Promotions
What will I learn in this course?
AI-Driven Digital Marketing
Explore AI concepts and learn how to apply the technology to support digital marketing activities. Use AI and predictive analytics to develop optimized marketing strategies, explore AI ethics and leverage AI-driven insights.
Knowledge Gain:
- What is AI in Digital Marketing?
- AI and Machine Learning
- Generative AI and Predictive Analytics
- Ethics and Transparency in AI-Driven Marketing
- Applying Best Practices to AI-Driven Digital Marketing
- Data Collection and Analysis for AIAI for Data-Driven Decision Making
Expert Insights:
- Quick Read: Best Examples of AI in Marketing
- Use Cases for AI In Digital Marketing
Implementing AI-Driven Digital Marketing
Fine-tune and reshape digital marketing campaigns using AI across key disciplines including content marketing, SEO, customer experience, automation flow, and social media.
Knowledge Gain:
- Applying AI to Digital Marketing Channels
- AI in Content Marketing
- Monitoring Social Media with AIAI and SEO
- Using AI to Improve CX
- Streamlining Marketing Automation with AI
- Using AI to Enhance Digital Strategy
Expert Insights:
- Content Creation Tools and Models
- Text-Based AI Tools
- Image, Video and Audio AI Tools
- Automation and Decision-Making AI Tools
AI Tools for Marketing: ChatGPT, Stability AI, and Other Smart Tools
Scale and optimize your content with AI. Learn how to use two of the key AI tools for content generation and optimization: ChatGPT and Stability AI.
Knowledge Gain:
- ChatGPT
- Stability AI
- Leading With Emotional Intelligence
- Coaching and Mentoring
Toolkits included:
- Chat GPT Prompts for your Digital Marketing Strategy
Essential Skills for Marketers in an AI-Driven World
Leverage AI in digital marketing by combining technical prowess and three essential soft skills – strategic thinking, agile thinking, and innovation and creativity.
Knowledge Gain:
- Key Skills for AI-Driven
- Marketing Strategic
- Thinking Agile
- Thinking Creativity & Innovation
Don’t just take our word for it...
Ardan Gueler
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
Charlie Cantwell
Marketing Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Paul Derwin
Technical Sales Account Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Kara skehan
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
William Geach
Executive Assistant of EU
March 24
.
I’d highly recommend the Institute of Project Management. I’ve been working in Tech for 8 years now and the Agile Project Management class turned into a huge unlock for me, it was the way our dev teams have been doing business and the environment we work in the entire time. I look forward to getting my next PM credential from you.
Mckenzy Mullani
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
What our students says
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
Our Student
Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
Frequently Asked Questions
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
The AI for Digital Marketing Track is aimed at:
Heads of Digital and Digital Marketing Managers
Digital Account Managers
Sales Directors and Digital Sales Managers
Digital Marketing Generalists and Marketing Executives
Heads of Social Media and Social Media Executives/Analysts
Copywriters, Content Analysts, and Digital Integrated Copywriters
Content Managers, Content Marketing Managers, and Heads of Content Marketing
Email, Automation, or CRM Managers
Heads of CX, Heads of Sales Enablement, and Customer Success Managers
Search Specialists, Search Analysts, SEO Specialists, and SEM Specialists and Analysts
PPC Search Managers, Heads of PPC Search, Search Managers, and SEM Managers
Web Analytics Analysts, Web Analytics Managers, Analytics Managers, and Heads of
Analytics
Entrepreneurs and small business owners
Marketing professionals
Product Managers, Consultants, and IT Managers
Anyone looking to quickly learn how to best use AI in digital marketing
Do I need to have a marketing background?
No. We will walk you through the fundamentals of AI In Digital Marketing. You don’t need any specific marketing or AI background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and approximately 5.5 hours of content. You then take a 40-question multiple-choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses.
Useful Links
Get in touch and begin your future, today.
The State Institute of Education is authorized and regulated by the Financial Conduct Authority for credit broking. Firm Reference No. 689955. Interest-free credit agreements and those less than twelve months are unregulated.
