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DMI TRACK

Content Marketing Certification

This online Content Marketing course teaches you content marketing best practice. Learn how to craft your social media messaging to bring visitors to your website. Understand the importance of keywords on your homepage and the growing importance of voice search. Completion of this course provides a globally recognised DMI accreditation.

Why Choose us

As the UK’s leading online education provider for the Tech and Project Management sectors, we’re passionate about providing career-ready education and support that gives you the skills and experience you need to excel in your career.

75%

Employability

£11k+

Salary Increase

79%

Promotions

Our students have been hired by world
leading organizations

What will I learn in this course?

Browse our range of digital marketing courses which are designed and validated by the digital industry. We have courses to suit all needs and experience levels. All are delivered in bite-sized, innovative and interactive learning formats. Free Membership included.

Content Marketing and Content Research

This module introduces the key concepts and underlying principles of content marketing. It explores the knowledge and skills required to plan and execute a content marketing strategy in a persona-oriented, data-driven way. You’ll be able to connect content to the Buyer’s Journey and understand how to engage your audience in a meaningful way. It concludes by detailing the steps involved in creating a content brief.

 
Knowledge Gain:
  • Content Marketing Concepts and Strategy
  • Developing a Content Marketing Plan
  • Using Content Research to Find Opportunities
  • Developing a Brief
Expert Insights:
  • Buyer Persona Template
  • Buyer Persona Framework
  • CMO Persona Template
  • Digital Marketing Campaign Brief

Content Creativity – Brand and Storytelling

This module covers content creation and curation, and how to extend the value of content using scheduling tools and promotion methods. The lessons then describes what you need to have in place before developing great graphics, focusing on brand guidelines, the importance of consistent brand tone, copyright law and target media. The module finishes by covering methods to enhance your creativity in the workplace to help you generate new ideas and find innovative solutions to problems.

 

Knowledge Gain:
  • Creating and Curating Content
  • Building Brand Guidelines and Consistency
  • Enhancing Your Creativity
Toolkits included:
  • Guide to Content Ideation
  • Brand Style Elements Template
Case Study/Webinar
  • Aviation American Gin: Using humor to lift spirits

Using Content For SEO and Email Marketing

This module drills deep into the fundamentals of SEO and SEO content. It begins with how to use keyword research to build an SEO content plan and how to use SEO tactics to boost the quality and performance of your website content. The module closes by discussing the key elements to build and create an effective marketing email.

 

Knowledge Gain:
  • SEO and Keyword Research Tactics
  • Creating Quality Content
  • Creating Effective Content
  • Creating Email Content
Toolkits included:
  • SEO Keyword Research Toolkit
  • Tools and Templates for Successful Blog Posts
  • Content Calendar Template
  • Email Content and Copywriting Checklist
  • Email Planner & Tracker
Case Study/Webinar
  • theSkimm: Disrupting News Media and Making Email Cool Again

Creating and Sharing Social Media Content

This module focuses on how to engage with and acquire customers using social content. The module begins with some key considerations to bear in mind when planning content for social channels. It then introduces some of the content formats that are considered ‘native’ to social – including Stories, Live Video, and Audio Rooms – and how you can use these formats to entertain your audience and expand your reach. Next, the module looks at ways of implementing an effective content strategy on social media, from leveraging social influencer networks to getting the most out of native insights tools. It wraps up by looking at best practices for scheduling your content on social platforms.

 

Knowledge Gain:
  • Social Content Planning
  • Social Content Formats
  • Social Content Strategy
  • Social Content Scheduling
  • Social Content Distribution & Engagement Dashboard
Toolkits included:
  • Social Media Style Guide and Template
  • Influencer Marketing Brief Template
  • Social Media Calendar Template
  • 2023 Social Media Calendar

Become a Certified Digital Marketing Professional

Boost your credibility and advance your knowledge, role and career. Enjoy instant access to your course once you enroll.

15% OFF

Pay in Full

$445

20% OFF

3 installments

$149/per month

Don’t just take our word for it...

Ardan Gueler

Project Management Consultant

March 24

.

My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.

Charlie Cantwell

Marketing Manager

March 24

.

The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.

Paul Derwin

Technical Sales Account Manager

March 24

.

The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.

Kara skehan

Project Management Consultant

March 24

.

My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.

William Geach

Executive Assistant of EU

March 24

.

I’d highly recommend the Institute of Project Management. I’ve been working in Tech for 8 years now and the Agile Project Management class turned into a huge unlock for me, it was the way our dev teams have been doing business and the environment we work in the entire time. I look forward to getting my next PM credential from you.

Mckenzy Mullani

Project Management Consultant

March 24

.

My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.

What our students says

Our Student
Support Team

With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.


Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.

Frequently Asked Questions

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

No. We will walk you through the fundamentals of AI In Digital Marketing. You don’t need any specific marketing or AI background to undertake and succeed with this course.

You’ll have 12 weeks to complete and approximately 5.5 hours of content. You then take a 40-question multiple-choice exam online. This leads to an Associate level certification.

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses.

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