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Professional Diploma in Digital Marketing
Boost your career and stay relevant with the world’s most recognized Digital Marketing Diploma. Continuously updated expert content means you’ll always gain cutting-edge digital marketing and professional skills.
Why Choose us
As the UK’s leading online education provider for the Tech and Project Management sectors, we’re passionate about providing career-ready education and support that gives you the skills and experience you need to excel in your career.
75%
Employability
£11k+
Salary Increase
79%
Promotions
What will I learn in this course?
Digital Marketing in the Era of AI
Unleash the power of digital marketing in the era of Artificial Intelligence (AI). You’ll dive into key concepts, explore digital channels, and discover how to use AI tools to gain industry insights and develop clear marketing objectives.
You will also gain a 360-view of your customers and learn how to connect more effectively throughout the buyer journey.
- What is Digital Marketing?
- Inbound and Outbound Marketing
- Digital Marketing Channels
- What is AI in Digital Marketing?
- Staying Relevant in Digital Marketing
- Audience Listening Tools
- Competitive Research
- Traditional Funnel and the Buyer’s Journey
- The Evolution of the Buyer’s Journey
- Integrating Offline and Digital Marketing
Content Marketing
Module Info & Overview
Master the art of content marketing using a persona-focused and data-driven approach. From content creation to curation, you will learn how to amplify your impact, extend value, and measure the successes of your content marketing using AI-powered insights.
- What is Content Marketing?
- Topical and Evergreen Content
- Content Intent
- Buyer Personas
- Getting Ideas for Content Topics
- Metrics and Performance
- Creative Brief
- Content Creation and Content Curation
- Getting Started with ChatGPT
- Content Scheduling
- Analyzing Content Performance
Social Media Marketing
Module Info & Overview
Find the right social platforms for your business and learn tactics to grow and engage your target audience. Know how to create powerful paid social campaigns and extract data from analytics to elevate your social commerce strategy to drive sales.
- Influencing the Consumer Journey Using Social
- How Do Social Media Algorithms Work?
- Key Social Media Platforms: Facebook, WhatsApp, and Instagram
- Key Social Media Platforms: Twitter (X) and LinkedIn
- Key Social Video Platforms: YouTube and TikTok
- Setting Up a Social Media Experience for a Business
- Sustaining a Social Community
- Engaging an Audience Using Social Media
- Five Key Steps for Creating a Social Campaign
Search Engine Optimisation (SEO)
Module Info & Overview
Search Engine Marketing is about getting on that first Google page or SERP and staying there!. Learn how to be strategic in your SEO from keyword research to technical, on-page, and off-page optimization. Measure SEO success using key metrics (keyword rankings, organic traffic and website conversions) and understand how AI is transforming search engine marketing.
- How Do Search Engines Rank Pages?
- Search Engine Results Page (SERP)
- How to Conduct SEO Keyword Research
- Technical Optimization
- Page Experience Ranking Signal
- Google Search Console
- On-Page and Off-Page Optimization
- Free SEO Tools
- AI Tools for SEO
- ChatGPT for SEO
Paid Search (PPC) and Display Advertising
Module Info & Overview
Use PPC advertising to capture high-intent consumers searching for products or services like yours. Master the art of budgeting, strategic bidding, and compelling ad creation and tap into the potential of YouTube and display ads with new AI features and campaign types.
- PPC Keyword Research
- Budgets and Bidding in Google Ads
- Creating a PPC Campaign
- Display and Video Advertising
- GDN, AI, and Performance Max
- Display and Video Ad Formats
- Targeting for Demand Generation
- Remarketing for Display and Video Campaigns
- Paid Search Metrics and Reports
- Search, Display, and Video Campaign Optimization
Email Marketing
Module Info & Overview
Your email list is one of your most powerful assets. Explore key tools and techniques enabling you to unlock the power of automation to streamline your email campaigns. Learn how to optimize your campaigns, from subject lines to layout and know how to overcome delivery challenges.
- Email and Omnichannel Marketing
- Email Marketing Legislation and Regulations
- CRMs
- Marketing Automation
- Email Marketing Workflows and Benefits
- Email Subject Lines and Copy
- Email Design and Images
- Email Campaign Delivery Challenges
- A/B Testing for Email Optimization
- Optimizing Email Campaign Performance
Professional Skills for Digital Marketers
Module Info & Overview
Successful marketers know that professional skills are just as important as technical skills. In this module, you will learn project management techniques, apply agile thinking, enhance creativity, and sharpen your strategic thinking along with practical skills such as problem-solving and time management.
- Seven-Step Framework for Managing Projects
- Using the “Test and Learn” Approach
- Applying the Agile Concept of the “MVP”
- Generating New Ideas
- Removing Barriers to Creativity
- Skills for Effective Problem Solving
- Benefits of Strategic Thinking
- Saving and Creating Time
- Strategies for Effective Communication
Website Optimisation and eCommerce
Module Info & Overview
What makes a winning website and builds brand visibility? Understand the critical role the buyer’s journey and user experience (UX) play in shaping effective websites. Build seamless customer interactions and drive e-commerce success with an effective customer service solution. Use the right metrics to track, and measure activity and optimize website performance.
- Build Your Online Presence
- How to Design a Website
- Website Optimization and the Buyer’s Journey
- User-Centered Design and Website Optimisation
- Main Pages of a Website
- Design Principles
- UX and UI
- eCommerce Solutions
- eCommerce Marketplaces
- Website Metrics
- A/B Testing for Website Optimization
Analytics with Google Analytics 4 (GA4)
Module Info & Overview
Use GA4 to maximise the insights from your marketing data while understanding best practices for data collection, consent, and privacy. Learn to set up and configure GA4, using AI-enhanced features to analyze performance and customer conversion journeys, and effectively monitor digital campaigns
- Google Analytics 4 (GA4) Fundamentals
- Analytics, Data Privacy, and Protection
- GA4 Account Set-Up
- Linking GA4 to Other Tools
- Types of GA4 Events
- Advanced Custom Events in GA4
- Key GA4 Reports
- UTM Tracking with URL Builder
- Real-Time Data in GA4
- Audiences in GA4
Digital Marketing Strategy
Module Info & Overview
Learn how to plan and execute a winning digital marketing strategy. Conduct research to guide channel choice, messaging, and personas, set objectives and KPIs, devise a budget and devise a creative strategy that engages your audience.
- Marketing Today
- Strategy and Return on Investment (ROI)
- Thinking Critically About Research
- Digital Audit
- Strategy and Forecasting
- Developing a Marketing Brief
- Creative Brief
- Working with an Agency
- Using a Media Plan
- Delivering a Campaign Action Plan
Don’t just take our word for it...
Ardan Gueler
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
Charlie Cantwell
Marketing Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Paul Derwin
Technical Sales Account Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Kara skehan
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
William Geach
Executive Assistant of EU
March 24
.
I’d highly recommend the Institute of Project Management. I’ve been working in Tech for 8 years now and the Agile Project Management class turned into a huge unlock for me, it was the way our dev teams have been doing business and the environment we work in the entire time. I look forward to getting my next PM credential from you.
Mckenzy Mullani
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
What our students says
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
Our Student
Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
Frequently Asked Questions
How long is the digital marketing diploma course?
This course consists of approximately 31-hours of course content. You have up to 24 weeks to
complete the course, during which time you can access your course content wherever and
whenever you want. Average completion time is between 8-10 weeks.
How is the digital marketing diploma assessed?
The Assessment is one two-hour exam consisting of 120 test items (including multiple choice, matching, and drag-and-drop question formats).
The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent.
Does the course have payment plans?
DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over manageable instalments.
Where will my qualification be recognized?
This diploma is recognised globally.
The Digital Marketing Institute is the global certification body for Digital Marketing education.
Our certification is highly sought after by employers around the world.
The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.
What will my learning outcomes be?
By earning this digital marketing diploma, you will:
• Understand the importance of digital marketing strategies and learn the art of Al in digital
marketing, social media, content marketing and email marketing.
• Learn how to integrate digital channels and see how SEO, PPC, and display advertising can
be used to drive rankings and traffic. Using GA4, you will know how to analyse complex data
to gain insights and learn professional skills to perform better in your job.
Where does the diploma fit in the grading system?
Professional Diploma in Digital Marketing is equivalent to a level 5 in the UK grading system.
Useful Links
Get in touch and begin your future, today.
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