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Digital & Social Selling Course Online
Sharpen your digital selling & social media skills with this unique program. You’ll learn the art of finding, targeting, attracting and engaging prospects, closing sales, and building deeper post-sales relationships using a range of new social media tactics and tools.
Why Choose us
As the UK’s leading online education provider for the Tech and Project Management sectors, we’re passionate about providing career-ready education and support that gives you the skills and experience you need to excel in your career.
75%
Employability
£11k+
Salary Increase
79%
Promotions
What will I learn in this course?
Fundamentals of Social Selling
This module will cover how the buying journey has fundamentally changed. Learn how social media helps with delivering your message and how to integrate digital sales tools.
Knowledge Gain:
- The Changed Buying Process
- Key Concepts of Social Selling
- Advantages of Social Selling for Business
- NEW: Buyer Lifecycle
Toolkits included:
- Social Media Profile Checklist
Finding and Targeting Prospects
Craft and refine target personas. Use social intelligence and listening tools to monitor online interactions and behavior. Use digital research to help you show up at the right time.
Knowledge Gain:
- Building Customer Personas
- Researching to Refine Personas
- Social Listening & Intelligence
- Preparing for Engagement
- NEW: Prospect Sequencing
Toolkits included:
- Prospecting Practical Toolkit
- Buyer Persona Framework
- CMO Persona Template
Attracting Customers
Learn techniques to show up in your target’s social feeds. Create and curate content for social selling and build a network of buyers.
Knowledge Gain:
- The Needs of your Target Audience
- Creating and Curating Content
- Matching Content with Channels
- Building and Engaging your Network
- NEW: Story Telling
Toolkits included:
- Content Tool: Seek, Sense, Share
Increasing Engagement
A deep look at the needs and motivations of buyers. Curate content that they desire to see. Analyze how best to satisfy and build a lasting rapport.
Knowledge Gain:
- Understand your Buyer
- Acquiring the Right Content
- Adding Insight for Buyers
- Sharing Content to Build Engagement
- NEW: Planning for Engagement
- NEW: Improve Productivity with Social Tools
Expert Insights:
- Content Curation with Anders Pink
Closing and Retaining
This module covers how to keep building your buyer community and use social to engage and convert more. You’ll also learn how to up-sell and cross-sell via digital platforms.
Knowledge Gain:
- Strengthening Buyer Relationships
- Encouraging Direct Engagement
- Using Social Tools to Increase Conversion
- Upselling and Cross-selling
- Building a Deeper Post-sale Relationship
- NEW: Sales Forecasting
Toolkits included:
- BANT Practical Tool
Don’t just take our word for it...
Ardan Gueler
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
Charlie Cantwell
Marketing Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Paul Derwin
Technical Sales Account Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Kara skehan
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
William Geach
Executive Assistant of EU
March 24
.
I’d highly recommend the Institute of Project Management. I’ve been working in Tech for 8 years now and the Agile Project Management class turned into a huge unlock for me, it was the way our dev teams have been doing business and the environment we work in the entire time. I look forward to getting my next PM credential from you.
Mckenzy Mullani
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
What our students says
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
Our Student
Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
Frequently Asked Questions
Where will my qualification be recognized?
The Digital Marketing Institute is the global certification standard for digital marketing and selling. We will provide you with a high-quality, transferable qualification that is developed and validated by the digital industry, and recognized and respected worldwide.
How is the digital selling diploma assessed?
The Certified Digital and Social Selling Specialist is assessed by a one-hour exam; these are administered by our computer-based testing partner via its global network of test centers.
Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee.
Do I need to have a digital sales background?
Anyone can apply for the Certified Digital and Social Selling Specialist.
A background in a related discipline is not required. We recommend this course to sales professionals or individuals interested in pursuing a career in the industry.
The aim of this social sales course is to teach you everything you need to know about incorporating digital tools and practices into your social selling strategy, so you can achieve your targets, increase your OTE and position yourself as a digital and social selling expert.
Useful Links
Get in touch and begin your future, today.
The State Institute of Education is authorized and regulated by the Financial Conduct Authority for credit broking. Firm Reference No. 689955. Interest-free credit agreements and those less than twelve months are unregulated.
