30% OFF
Email Marketing Course Online
Why Choose us
As the UK’s leading online education provider for the Tech and Project Management sectors, we’re passionate about providing career-ready education and support that gives you the skills and experience you need to excel in your career.
75%
Employability
£11k+
Salary Increase
79%
Promotions
What will I learn in this course?
Data Strategy
An effective email strategy is underpinned by solid data management and segmentation.
Knowledge Gain:
- Developing an Email Strategy
- Managing Email Data
- Growing an Email Subscriber Database
Toolkits included:
- Buyer Persona Template
- The Definitive GDPR Checklist for Marketers
- All About the California Consumer Privacy Act (CCPA)
Case Study/Webinar
- Email Marketing Strategy, the Ultimate Blueprint
- The Skimm: Disrupting News Media and Making Email Cool Again
Crafting Content and Managing Time
Develop your knowledge of email marketing by learning how to craft timely email content that increases open rates and conversions.
Knowledge Gain:
- Creating Email Content
- 4 Tips for Crafting the Perfect Email Subject Line
- Managing Your Time Effectively
Toolkits included:
- Email Content & Copywriting Checklist
- One-year Gantt calendar template
Expert Insights:
- Peak Seasonal Sales Planning to Maximize Revenue
Creativity and Designing Content
Learn how to design visually appealing content that resonates with your customers.
Knowledge Gain:
- Enhancing Your Creativity
- Designing Emails
- Integrating Email Features
- The Essential Guide to Optimizing Your Emails for Mobile
- Graphic Design Principles and Best Practices
- Design Foundations: Brand Guidelines and Consistency
Toolkits included:
- Content Ideation Template
- Brand Style Elements Template
Case Study/Webinar
- Lego: The Building Blocks of a Modern-Day Superbrand
Testing, Optimization, and Automation
Discover the power of testing, optimizing your email strategy. Also, learn about the growing importance Marketing automation.
Knowledge Gain:
- Testing Email Campaigns
- 5 Key Email Metrics You Should Be Tracking
- Key Concepts in Marketing Automation
- A Practical Guide to the Top Email Marketing Automation Tools
Toolkits included:
- Targets and KPIs Toolkit
Expert Insights:
- Email Marketing Campaign Results Dashboard
- Email & Social Media Campaign ROI Calculator
Case Study/Webinar
- Salesforce: From Humble Beginnings to Major Global Impact
Don’t just take our word for it...
Ardan Gueler
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
Charlie Cantwell
Marketing Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Paul Derwin
Technical Sales Account Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Kara skehan
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
William Geach
Executive Assistant of EU
March 24
.
I’d highly recommend the Institute of Project Management. I’ve been working in Tech for 8 years now and the Agile Project Management class turned into a huge unlock for me, it was the way our dev teams have been doing business and the environment we work in the entire time. I look forward to getting my next PM credential from you.
Mckenzy Mullani
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
What our students says
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
Our Student
Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
Frequently Asked Questions
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals of AI In Digital Marketing. You don’t need any specific marketing or AI background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and approximately 5.5 hours of content. You then take a 40-question multiple-choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses.
Useful Links
Get in touch and begin your future, today.
The State Institute of Education is authorized and regulated by the Financial Conduct Authority for credit broking. Firm Reference No. 689955. Interest-free credit agreements and those less than twelve months are unregulated.
