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Digital Marketing Essentials Short Course
This course covers the fundamentals including digital tools, technologies and uses. Learn about email, social media and customer service. Perfect for non-marketing teams building their digital awareness.
Why Choose us
As the UK’s leading online education provider for the Tech and Project Management sectors, we’re passionate about providing career-ready education and support that gives you the skills and experience you need to excel in your career.
75%
Employability
£11k+
Salary Increase
79%
Promotions
What will I learn in this course?
The Digital Opportunity
Explore the new consumer journey to purchase. Where are the opportunities for your brand? Here we talk about digital touch points, digital disruption and transformation – and what this means for you.
Knowledge Gain:
- Key Concepts of Digital
- Customer Behavior
- Customer Journey Influencing Decisions
- Identify Digital Opportunities
Toolkits included:
- Buyer Persona Template
Case Study/Webinar
- Glossier: A Thoroughly Modern Beauty Brand
Expert Insights:
- The Best Digital Marketing Channels with Mark Evans
Websites and Email
Learn about key web concepts and terminology, how to create an online presence and what works for your brand. We’ll take your through the basics of simple but effective web design and eCommerce.
Knowledge Gain:
- Online Presence
- Design and UX
- Customer Journey and Conversions
- Email Marketing
Toolkits included:
- eBook: Email Content and Copywriting Checklist
- Reading: How Do Search Engines Actually Work?
- Reading: Guide to SEO for Small Business
- Video: The Power of Email Marketing
Case Study/Webinar
- The Skimm: Disrupting News Media and Making Email Cool Again
- Email Marketing Strategy – The Ultimate Blueprint
Social Media & Social Selling
We explore the bigger platforms including LinkedIn, Facebook, Twitter, Instagram and Snapchat. Then, a look at social advertising and how it allows for pinpoint targeting.
Knowledge Gain:
- Social Media Platforms
- Benefits of Social Media for Business
- Personal Branding
- Social Media Audiences
Toolkits included:
- How to Manage your Online Reputation
Case Study/Webinar
- Glossier: A Thoroughly Modern Beauty Brand
Expert Insights:
- Brian Lavery (AccuWeather) on Data and GDPR
Social Customer Service
Here you get tactics, techniques, approaches, best practices and customer-friendly digital tricks. Explore online complaints handling, reporting mechanisms, negative feedback and reviews.
Knowledge Gain:
- Social Customer Service
- Brand Management
- Benefits of Digital Tools
Toolkits included:
- How to Manage Online Customer Review
- DMI Guide to Social Media Crises
Expert Insights:
- Facebook Messenger Marketing and Chatbots, with Larry Kim
Digital Challenges and Risks
We cover data protection, cyber-security, identity theft, malware and hacking. We also cover important regulatory information – laws and guidelines, GDPR, data security and collection.
Knowledge Gain:
- Minimizing Risks within Digital
- Using Policies, Guidelines, Data Protection
- Relevant Laws and Guidelines
Toolkits included:
- Social Content Distribution & Engagement Dashboard
- Content Audit Checklist
Case Study/Webinar
- The Definitive GDPR Checklist for Marketers
Digital Mindset
Learn about S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Timely) business goals and the importance of Key Performance Indicators (KPIs). The Digital Mindset means you think digital first.
Knowledge Gain:
- Using Digital to Achieve Business Goals
- Agile Thinking
- Data Metrics and Analytics
- Nurturing a Digital Mindset and Culture
Case Study/Webinar
- Gimlet Media – Leading the Podcast Industry to its Golden Era
- Agile Thinking in Managing Projects
- Facebook: Shaping the Digital Future
- A Leadership Mindset
- eBook: What are the most Digital Industries and Why?
Expert Insights:
- The Economist Group White Paper: Talent and Technology in 2020 and beyond
Don’t just take our word for it...
Ardan Gueler
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
Charlie Cantwell
Marketing Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Paul Derwin
Technical Sales Account Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Kara skehan
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
William Geach
Executive Assistant of EU
March 24
.
I’d highly recommend the Institute of Project Management. I’ve been working in Tech for 8 years now and the Agile Project Management class turned into a huge unlock for me, it was the way our dev teams have been doing business and the environment we work in the entire time. I look forward to getting my next PM credential from you.
Mckenzy Mullani
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
What our students says
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
Our Student
Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
Frequently Asked Questions
Where will my qualification be recognized?
The Digital Marketing Institute is the global certification body for digital marketing and selling education. Exclusively designed by practicing digital practitioners, the Foundation Certificate in Digital carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.
How is the digital marketing essentials course assessed?
The Foundation Certificate in Digital is assessed by a one-hour exam administered by our computer-based testing partner via its global network of test centers.
The exam includes a range of different question formats. You must achieve a minimum of 60% to pass the exam.
The cost of the exam is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent.
Is this digital marketing course technical?
In short, no! The Foundation Certificate in Digital is at an associate level and focuses on the fundamentals of digital technology. You will learn how digital is applied within a business, which digital channels to use and you will understand the commercial aspect of online marketing.
Who should take this digital marketing course?
Anyone with an interest in understanding the fundamentals of digital can apply for the Foundation Certificate in Digital.
A background in a related discipline is not required as the Foundation Certificate in Digital is designed to help you understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business. It is the perfect certification to boost your career and is ideal for a range of roles such as customer service, IT, HR, finance, sales, admin or anyone working with data or using digital channels. The only prerequisite is that you want to gain an understanding of digital and enhance your role within a team and business.
Upon successful completion, you will become a Certified Digital Marketing Associate.
Useful Links
Get in touch and begin your future, today.
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