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Master (MSc) in Digital Marketing
Master your digital marketing skills and elevate your career with BPP University’s Masters (MSc) in Digital Marketing taught by industry experts and the top practitioners in their fields globally.
Why Choose us
As the UK’s leading online education provider for the Tech and Project Management sectors, we’re passionate about providing career-ready education and support that gives you the skills and experience you need to excel in your career.
75%
Employability
£11k+
Salary Increase
79%
Promotions
What will I learn in this course?
Professional & Digital Skills for Marketing Practitioners
Module Info & Overview
Understand the concepts and applications of digital marketing to blend traditional marketing knowledge with digital and professional skills. You will also know how to critically evaluate challenges and opportunities to enhance customer experience and drive business growth.
- Learn and apply digital marketing models
- Understand the challenges and opportunities using digital channels
- Understand how CX and organisational performance are linked
- Become well-rounded in digital marketing principles
- Learn about the essential techniques and behaviours to support your personal and professional effectiveness
Social Media Marketing
Module Info & Overview
Develop advanced skills to critically evaluate social media campaign performance, implement multi-channel social campaigns and build a successful social media content strategy.
- Social Content Marketing
- Youtube & Social Video
- Facebook, Instagram, Pinterest
Search Marketing and Demand Generation
Module Info & Overview
Understand search engine algorithms, master Search Engine Marketing (SEM), evaluate digital channels and explore customer journeys to find and engage with consumers, generate demand and maximize ROI.
- Full grasp the role of SEO in improving website search performance and UX
- Master targeting and bidding tactics to reach audiences in search and demand generation campaigns
- Understand targeting and bidding tactics to reach audiences in paid search and demand generation campaigns
- Learn essentials techniques used to optimise paid and organic search campaigns
Digital Marketing Analytics and Planning
Module Info & Overview
Leverage digital marketing analytics to develop a comprehensive marketing plan, design a seamless user experience (UX), enhance customer experience (CX) and support marketing activities using key digital channels.
- Design, develop, and implement a digital marketing plan
- Google Analytics & Search Marketing
- Data-Driven Decision-Making
- Search Planning
- Search Execution
- E-Commerce Planning
- Email Marketing Metrics & Planning
- Social Commerce & Affiliate Marketing
- Social Media KPIs & Planning
- Driving Business Performance with Digital Marketing Strategy
Digital Business Strategy and Management
Module Info & Overview
Use strategic theories and tools to develop effective strategies that leverage the power of digital marketing and digital teams to drive competitive advantage and business success.
- Learn Internal Analysis – Distinctive Competencies, Profitability, and Competitive Advantage
- Understand the role of data and analytics in measuring and enhancing marketing initiatives
- Master the process of planning, formulating, and executing a digital marketing strategy
- Analyse metrics used for measuring and optimising the success of digital marketing campaigns and strategies
- Design, develop, and implement a digital marketing plan
Brand Building in the Digital Age
Module Info & Overview
Understand the strategy, frameworks, and tactics companies must develop to build a brand in a digital world by exploring brand identity, brand visual identity, and brand reputation.
- Understand how brand management strategies meet marketing objectives
- Master branding strategies and identify key branding concepts
- Learn about the key issues and theories in digital branding
Data-Driven Decisions for Business
Module Info & Overview
Use data-driven decision making to help with problem-solving, boost written expression and enable the communication of complex concepts to key stakeholders through real-world examples and case studies.
- Explore how data analytics is used within a business and digital marketing context
- Learn how present data within a business environment
- Master the use of data in solving business and digital marketing problems, and presenting logical arguments based on evidence
- Understand how different business analytical techniques are used to plan data analytics initiative
Business Project
Module Info & Overview
Consolidate all your learning and experience to create a substantial piece of work that demonstrates strong commercial/business acumen, professionalism, competency and credibility required in a senior management role.
- Produce a strategic large scale business project in your chosen area of interest
- Assess the complexity and impact of a business project on internal and external stakeholders
- Author a business project that solves a real business problem Recommendations solutions that add strategic value to an organisation/industry
Don’t just take our word for it...
Ardan Gueler
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
Charlie Cantwell
Marketing Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Paul Derwin
Technical Sales Account Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Kara skehan
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
William Geach
Executive Assistant of EU
March 24
.
I’d highly recommend the Institute of Project Management. I’ve been working in Tech for 8 years now and the Agile Project Management class turned into a huge unlock for me, it was the way our dev teams have been doing business and the environment we work in the entire time. I look forward to getting my next PM credential from you.
Mckenzy Mullani
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
What our students says
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
Our Student
Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
Frequently Asked Questions
How long is the Master (MSc) in Digital Marketing Course?
The total duration of the programme is 24 months, divided into six terms, with each term containing 30 credits.
How is the Master (MSc) in Digital Marketing assessed?
At the end of each module, there will be assessments such as recorded presentations and
written assignments e.g. a case study response and digital marketing plan.
How will the Master (MSc) in Digital Marketing be delivered?
The MSc in Digital Marketing programme is self-directed and is delivered exclusively online. Each module comes with interactive content via live sessions, community forums, tutor support, and more.
Does the course have payment plans?
DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over interest free installments.
How will I learn while doing my Master (MSc) in Digital Marketing course?
The MSc in Digital Marketing programme is self-directed and is delivered exclusively online. You will learn using expert-led video tutorials, live sessions, practical exercises, discussion forums, tutor support, and much more.
How do I apply for a Master (MSc) in Digital Marketing?
To apply for the Master (MSc) in Digital Marketing, you must complete an application form along with a copy of your degree transcript. The transcript is a document from your university that outlines your academic history, course studied, grades achieved and date of graduation. This can be requested from your university if you do not have a copy.
Useful Links
Get in touch and begin your future, today.
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