30% OFF
Paid Search Marketing (PPC) Course
This short online PPC marketing course will help fast-track your paid search advertising expertise. You will quickly learn essential skills in paid search marketing, advertising, PPC campaign optimization and how to report, visualise and present results.
Why Choose us
As the UK’s leading online education provider for the Tech and Project Management sectors, we’re passionate about providing career-ready education and support that gives you the skills and experience you need to excel in your career.
75%
Employability
£11k+
Salary Increase
79%
Promotions
What will I learn in this course?
Paid Search Fundamentals
Develop your knowledge of PPC by contrasting paid search with organic search and explaining how paid search can be used to meet the needs of online consumers. Learn how to set up a Google Ads account and create paid search campaigns.
Knowledge Gain:
- Basics of PPC campaigns
- Working with Google Ads
- Paid vs organic search
Toolkits included:
- Google Ads Creator Template
- PPC Campaign Toolkit
- Paid Media Campaign Tracker
Case Study/Webinar
- Airbnb: Welcoming the World
Expert Insights:
- What is PPC Marketing
Keywords, Ads And Landing Pages
Learn how to create optimized PPC campaigns by understanding the role of keywords, landing pages and ad copy. You will also find out how to enhance your creativity by generating new ideas and finding innovative solutions to problems.
Knowledge Gain:
- Running a paid search campaign
- Keyword selection
- Creating ads & landing pages
- Creativity & innovation
Expert Insights:
- The 5 Steps of Keyword Research
- The Ultimate Free Keyword Research Tools
- Make Money Online with Google Ads
- 5 Best Practices for Great Landing Pages
Managing and Improving PPC Campaigns
Deepen your knowledge of PPC by learning how to manage and adjust your campaign targeting and tactics. You will also learn about automated and manual bidding, bid adjustments, remarketing lists, and using key tools such as Google Ads Experiments and Google Ads Editor as well as creating Google Shopping campaigns.
Knowledge Gain:
- Managing a Paid Search Campaign Budget
- Optimizing a Paid Search Campaign
Toolkits included:
- Paid Media Budget Forecasting Tool
- Paid Media Scenario Forecasting Tool
- PPC for eCommerce Tracker
Expert Insights:
- Improve Your Google Ads Quality Score Quickly
- The Beginner’s Guide to Programmatic Advertising
- 5 of the Best eCommerce Platforms
- A Guide to Google Shopping
Paid Search Reporting and Google Analytics 4
Learn how to use successful tactics and techniques to measure and report on the success of your paid search campaigns. You will also know how to use GA4 reports to gain valuable insights on campaign performance.
Knowledge Gain:
- Paid search reporting
- The best analytics tools for digital marketing
- Getting started with GA4
Toolkits included:
- Targets and KPIs Toolkit
Expert Insights:
- 2 Key Formulas for Understanding Your PPC Data
- Best Alternatives to Google Analytics
Don’t just take our word for it...
Ardan Gueler
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
Charlie Cantwell
Marketing Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Paul Derwin
Technical Sales Account Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Kara skehan
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
William Geach
Executive Assistant of EU
March 24
.
I’d highly recommend the Institute of Project Management. I’ve been working in Tech for 8 years now and the Agile Project Management class turned into a huge unlock for me, it was the way our dev teams have been doing business and the environment we work in the entire time. I look forward to getting my next PM credential from you.
Mckenzy Mullani
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
What our students says
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
Our Student
Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
Frequently Asked Questions
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals of AI In Digital Marketing. You don’t need any specific marketing or AI background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and approximately 5.5 hours of content. You then take a 40-question multiple-choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses.
Useful Links
Get in touch and begin your future, today.
The State Institute of Education is authorized and regulated by the Financial Conduct Authority for credit broking. Firm Reference No. 689955. Interest-free credit agreements and those less than twelve months are unregulated.
