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Postgraduate Diploma in Digital Marketing
Transform your marketing career with BPP’s Postgraduate Diploma in Digital Marketing, a programme that blends rigorous academic insights with practical, real-world applications. Designed for professionals at various stages, from Marketing Executives to CEOs, this programme offers cutting-edge digital marketing skills, strategic insights, and the latest industry best practices.
Why Choose us
As the UK’s leading online education provider for the Tech and Project Management sectors, we’re passionate about providing career-ready education and support that gives you the skills and experience you need to excel in your career.
75%
Employability
£11k+
Salary Increase
79%
Promotions
What will I learn in this course?
Professional & Digital Skills
Module Info & Overview
Gain a deep understanding of digital marketing concepts to improve customer experiences and make data-driven decisions. Learn how to manage digital projects, find innovative solutions, and lead high-performing digital marketing teams.
- Managing Marketing Activities
- Communications Fundamentals
- Digital Marketing & Customer Experience
- Data Privacy, Protection & GDPR
- Designing & Optimising Customer Experience
- Social Research and Consumer Behaviour
- Content Marketing
- Graphic Design Essentials
- Website Optimisation
- Digital Channels
- Project Planning & Strategic Thinking
- Creativity & Problem-Solving Skills
- Personal Skills for Marketing Practitioners
- Data, visualisation, reporting, and presentation
- User Experience Research
Social Media Marketing
Module Info & Overview
Develop advanced skills to evaluate social media campaigns, use social commerce and social customer service and implement a successful social media content strategy.
- Social Content Marketing
- Youtube & Social Video
- Facebook, Instagram, Pinterest
- Social Media for Customer Service
- Social Media Apps
Search Marketing & Demand Generation
Module Info & Overview
Optimise paid and organic search campaigns, generate audience interest and capture search intent and use tactics such as SEO and SEM to generate leads and boost ROI.
- Introduction to Search Marketing
- Managing Paid Search Campaigns
- SEO Setup & Content
- Optimising SEO
- Paid Search Fundamentals
- Demand Generation
- Email Marketing
- E-Commerce
Analytics and Planning
Module Info & Overview
Learn how to track, measure and analyse data across channels to develop a marketing plan that delivers a seamless user experience and optimises marketing activities.
- Developing a Digital Marketing Strategy
- Google Analytics & Search Marketing
- Data-Driven Decision Making
- Search Planning
- Search Execution
- E-Commerce Planning
- Email Marketing Metrics & Planning
- Social Commerce & Affiliate Marketing
- Social Media KPIs & Planning
- Driving Business Performance with Digital Marketing Strategy
Business Strategy and Management
Module Info & Overview
Analyse internal and external environments to develop a business strategy that drives profitability. Understand how to build, manage and lead a digital team.
- Strategic Leadership – Managing the Strategy Making Process
- Strategic Purpose – Ethics & Corporate and Social Responsibility (CSR)
- Internal Analysis – Distinctive Competencies, Profitability & Competitive Advantage
- Corporate Strategy – Diversification, Integration & Outsourcing
- Managing a Digital Team
- Building a Digital Team
- External Analysis – Opportunities & Threats
Don’t just take our word for it...
Ardan Gueler
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
Charlie Cantwell
Marketing Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Paul Derwin
Technical Sales Account Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Kara skehan
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
William Geach
Executive Assistant of EU
March 24
.
I’d highly recommend the Institute of Project Management. I’ve been working in Tech for 8 years now and the Agile Project Management class turned into a huge unlock for me, it was the way our dev teams have been doing business and the environment we work in the entire time. I look forward to getting my next PM credential from you.
Mckenzy Mullani
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
What our students says
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
Our Student
Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
Frequently Asked Questions
How long is the Postgraduate Diploma in Digital Marketing?
This Postgraduate Diploma in Digital Marketing is a part time program which will run over a
period of 4 terms, and each term consists of 15 weeks. You will have further weeks for
assessment preparation and submission leading into holiday weeks before the next term starts.
(The total duration of the program is 16 months, divided into 4 terms.)
How is the Postgraduate Diploma in Digital Marketing assessed?
At the end of each module, there will be assessments such as recorded presentations and
written assignments e.g. a case study response and digital marketing plan.
How will the courses be delivered?
Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.
Where will my qualifications be recognised?
You will be awarded a Postgraduate Diploma in Digital Marketing which is the level 7 diploma
qualification as per the Framework for Higher Education Qualifications (FHEQ). Level 7
qualifications are categorised as postgraduate level and include qualifications such as Master’s
degrees, Postgraduate Diplomas, and Postgraduate Certificates.
This means that your degree will be recognised at this level in the UK and as level 7 in Europe
(EQF), level 9 in Ireland (NFQ), level 11 in Scotland (SCQF), and beyond.
Can I earn credits for a Digital Marketing Masters?
Yes, the program comprises 120 credits.
Does the course have payment plans?
DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over interest free installments.
Useful Links
Get in touch and begin your future, today.
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