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Digital Marketing Strategy & Leadership Course
Digital Marketing Strategy & Leadership Specialism, powered by the Digital Marketing Institute, uses DMI’s digital marketing knowledge to bring you a specialist course designed to create digital strategists and leaders. It will deepen your knowledge of digital marketing tactics, digital strategy execution, marketing communications, omnichannel marketing campaigns and help you to become a successful leader.
Why Choose us
As the UK’s leading online education provider for the Tech and Project Management sectors, we’re passionate about providing career-ready education and support that gives you the skills and experience you need to excel in your career.
75%
Employability
£11k+
Salary Increase
79%
Promotions
What will I learn in this course?
Managing Marketing Activities
Module Info & Overview
Explore the evolution of marketing and the role it plays in driving organizational strategy. Dive into the value of consumer behavior research to make decisions like segmentation, targeting, positioning, and value proposition. Understand the foundations of a marketing program and product design, and decisions related to product, promotion, price, and place strategies.
- Designing a Marketing Program
- Market Research & Consumer Behavior
- Strategic Marketing
- Approaching Markets
Communication Fundamentals
Module Info & Overview
Explore the theoretical foundations of the communications process and evaluate the elements of the digital and traditional media mix. Look at the concepts of brand equity and architecture and see examples of how successful brands are built. Learn how to work with media stakeholders, identify the value of PR in marketing activities and learn how to manage in a crisis.
- Brand Communications
- Public Relations (PR)
- Crisis Management
- Brand Decisions
- Fundamentals of Digital Communications
- Marketing Communication Fundamentals
Digital Marketing & Customer Experience
Module Info & Overview
Understand the importance of audience research and segmentation to choose the best digital channels. Explore the principles of an omnichannel strategy and how to align channels with strategies. Identify the role of the customer journey and customer experience (CX) and how to use CX analysis and measurement. Learn how UX can drive higher ROI and explore the benefits of an agile mindset in the workplace.
- Digital Marketing Planning
- Using AI to Improve Customer Experience
- Omnichannel Marketing Strategy
- UX Strategy Principles
- Agile Thinking
- Customers Centricity & Customer Experience
Digital Channels
Module Info & Overview
This practical module gives an overview of channel planning and its challenges. Understand inbound and outbound strategies, cross-media planning, the digital channel mix, and mobile marketing and examine the key topics for each channel.
- AI-Driven Campaign Optimization
- Streamlining Marketing Automation with AI
- AI in Content Marketing
- Demand Generation (Outbound)
- Social & Content (Inbound)
- Search Engine Marketing (Inbound)
- Email, Affiliate & Automation (Inbound)
- Channel Planning
Analytics, Data & Ethics
Module Info & Overview
Take a deep dive into data and analytics to understand different data types and best practices for data management. Explore the fundamentals of analytics and the best practices to gain crucial insights. Understand the benefits of using AI in digital marketing and drill into data visualization and reporting, presentation skills, and data-driven decision-making. Explore privacy, ethics, data storage, and data protection.
- Google Analytics 4 (GA4) Fundamentals
- Analytics and Analyzing Data
- Reporting on & Visualizing Data
- Data & AI
- Predictive Analytics and Digital Marketing
- AI for Data-Driven Decision-Making for Marketing
- Understanding Data
- Improving your Presentation Skills
- Turning Data into Actions
- Privacy, Ethics & Data Protection
Managing a Digital Team
Module Info & Overview
Gain the skills required to become an effective manager and understand the daily challenges. Understand the role of a manager, evaluate techniques for managing a digital team and know how to develop people and talent. Examine examples of motivation and explore techniques used to build team culture in hybrid, remote, or co-located environments.
- Understanding the Manager’s Role
- How to Delegate to Your Team
- Managing Hybrid & Remote Teams
- Providing Effective Feedback
- Motivating Your Team
- Successful Collaboration
- Managing Upwards
- Dealing with Setbacks
- Managing Your Time Effectively
Budgeting & Building an Effective Digital Team
Module Info & Overview
Determine a budget for a digital marketing campaign using tools to explore creative budgets, media budgets, and digital media pricing. Learn the key elements required to build an effective digital marketing team, assess the challenges faced and recommend tactics for recruiting, training, and onboarding personnel. Review techniques for coaching and mentoring team members and hone problem-solving skills.
- Planning a Digital Marketing Budget
- Applying a Digital Marketing Budget
- Managing Performance
- Coaching & Mentoring
- Enhancing Your Problem-Solving Skills
- Recruiting & Training Digital Marketing Personell
Digital Leadership
Module Info & Overview
Understand the competencies and behaviors required for successful digital leadership. Explore the difference between managing and leading going from a managerial to a leadership role including ‘big picture’ thinking. Examine key behaviors, attitudes, and techniques to become a more effective leader.
- Becoming a Digital Leader
- Transitioning from a Managing to Leadership
- Building Effective Working Relationships
- Leading with Emotional Intelligence
- Adaptability in the Workplace
- Enhancing with Creativity
- Conflict Management
Developing a Digital Strategy with Strategic Thinking
Module Info & Overview
Identify tactics and techniques to develop a digital marketing strategy by exploring SWOT analysis and PESTEL. Know the frameworks to implement a digital strategy and how to develop, document, and plan a strategy using SMART objectives, metrics, KPIs, and analytics. Learn how to use a digital marketing action plan to develop, communicate, and track strategy implementation.
- Situation & Audience Analysis
- Defining Your Target Audience
- Defining Strategic Objectives
- Selecting Digital Channels
- Metrics & Measuring Progress
- Essential Skill: Strategic Thinking
- Defining an Action Plan
Driving Business Performance with Digital Marketing Strategy
Module Info & Overview
Explore the concepts of digital transformation and the challenges facing effective strategy execution including complex customer journeys, marketing technology stack, and data privacy. Evaluate metrics that inform long-term strategic decisions and explore digital techniques and marketing tactics to drive growth.
- Managing Digital Marketing & Digital Transformation Projects
- Enabling & Executing Digital Marketing Strategy
- Driving Business Performance & Growth
Don’t just take our word for it...
Ardan Gueler
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
Charlie Cantwell
Marketing Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Paul Derwin
Technical Sales Account Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Kara skehan
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
William Geach
Executive Assistant of EU
March 24
.
I’d highly recommend the Institute of Project Management. I’ve been working in Tech for 8 years now and the Agile Project Management class turned into a huge unlock for me, it was the way our dev teams have been doing business and the environment we work in the entire time. I look forward to getting my next PM credential from you.
Mckenzy Mullani
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
What our students says
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
Our Student
Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
Frequently Asked Questions
How long is the search marketing course?
This course consists of approximately 30-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.
How is the digital marketing strategy assessed?
Certified Digital Marketing Specialist – Digital Strategy & Leadership is assessed by one two hour exam.
Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent.
Where will my qualification be recognized?
Our digital marketing certifications are recognized globally. We offer online digital skills training courses in over 135 countries. On completion of this course, you become a certified Digital Marketing Specialist in Strategy & Leadership. This allows you to take your DMI qualification to any industry and any location.
What will my learning outcomes be?
You will become a specialist in digital marketing strategy and leadership. This means you will have an advanced understanding of digital marketing tactics, digital strategy execution, marketing communications, omnichannel marketing campaigns and will be an asset to any company as a successful leader.
Where does this strategy and leadership course fit in the grading system?
Professional Diploma in Digital Marketing – Strategy & Leadership is equivalent to a level 5 in the UK grading system.
When can I enroll in the digital marketing strategy & leadership course?
Enrollment Dates commence from the first of every month, however we offer instant course access to get started right away. For example, if you purchase your course on the 22nd of December 2023, your enroll date would be January 1st 2024 or February 1st if you wish
How will I learn while doing my digital marketing strategy & leadership course?
Our courses are self-directed and delivered online via our interactive MyDMI platform. You will learn using expert-led video tutorials, live webinars, podcasts. practical exercises, discussion forums, tutor support and much more.
Useful Links
Get in touch and begin your future, today.
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