DMI TRACK
Learn Social Media Marketing (Short Course)
Fast-track your social media marketing skills, get job-ready competencies and a globally recognized certification. This cutting-edge, interactive short course is delivered 100% online, in bite-sized learning units.
Why Choose us
As the UK’s leading online education provider for the Tech and Project Management sectors, we’re passionate about providing career-ready education and support that gives you the skills and experience you need to excel in your career.
75%
Employability
£11k+
Salary Increase
79%
Promotions
What will I learn in this course?
Revealing Insight: Social Customers
Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.
Knowledge Gain:
- Gaining Insight with Social Research
- Key Concepts of Social Selling
- Understanding Your Buyer
- Building Customer Personas
- Social Listening and Social Intelligence
Toolkits included:
- Strategy research template
- How to manage your online reputation
- Buyer persona template
- Building Customer Personas
Case Study/Webinar
- Glossier (Skincare & Beauty)
- Risqué Brand Tone on Social Media -Where to Draw the Line?
Social Apps and Building Communities (NEW)
For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX)
Knowledge Gain:
- Facebook and Instagram for Marketers
- LinkedIn for Marketers
- Twitter and Pinterest for Marketers
- Introduction to Social Video
- Growing and Engaging an Audience Using Social Media
Case Study/Webinar
- Facebook: Shaping the Digital Future
Expert Insights:
- How Can You Sell On Instagram?
- 7 Easy Steps to LinkedIn Success
- 9 Ideas For Social Media Video
- The Evolution of Digital Video Marketing
- An In-Depth Look at Marketing on TikTok
Social Content: Brand Storytelling
Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.
Knowledge Gain:
- Purpose of Content Marketing
- Content Creation & Repurposing
- Creating and Curating Content for Social Selling
- Developing Your Brand Story
- Essential Skills: Project Management
Toolkits included:
- Digital Media Tracker & Planner
- Digital Marketing Campaign Brief
- Project Management Gantt Chart template
Case Study/Webinar
- 4 Lessons from Lewis Capaldi
- Webinar: Brand Storytelling
Creativity: Designing Social Content
Eye catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.
Knowledge Gain:
- Graphic Design Best Principles
- Walkthrough: Canva
Toolkits included:
- Toolkit: Social Media Style Guide and Template
- Content Production Budget Tracker
- Social Media Calendar Template
- Email Content & Copywriting Checklist
- 10 Steps to Creating a Social Media Strategy
Case Study/Webinar
- Lego
- Brand Strategy & Planning with venturethree
- Wimbledon
Expert Insights:
- The Power of Design led content Marketing
- Fundamentals of Design: Graphic Design
- Graphic Design: Brand Style Guide
Thinking Strategically: Social Sharing
Content has many forms, from pure engagement to full funnel ecommerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.
Knowledge Gain:
- Measuring Content Performance
- Content Scheduling and Promotion
- Adding Insight for Buyers
- Sharing Content to Build Engagement
- Essential Skills: Becoming a Strategic Thinker
Toolkits included:
- Content and Channel Matrix Template
- Social Media Calendar Template
- Seek > Sense > Share Toolkit
- How to use Anders Pink for Content Curation
Case Study/Webinar
- CMO Webinar: Planning for the Future of Marketing
Expert Insights:
- Reading: Social Media Demographics Guide for Digital Marketers
Don’t just take our word for it...
Ardan Gueler
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
Charlie Cantwell
Marketing Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Paul Derwin
Technical Sales Account Manager
March 24
.
The caliber of lecturers is very high and the course content, material and delivery are excellent. I’ve taken the PMP preparation course and passed on the 1st attempt. The Diploma in Strategic Project & Programme Management was equally excellent with relevant use cases, course work, and high quality lectures over a diverse range of topics.
Kara skehan
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
William Geach
Executive Assistant of EU
March 24
.
I’d highly recommend the Institute of Project Management. I’ve been working in Tech for 8 years now and the Agile Project Management class turned into a huge unlock for me, it was the way our dev teams have been doing business and the environment we work in the entire time. I look forward to getting my next PM credential from you.
Mckenzy Mullani
Project Management Consultant
March 24
.
My experience of completing the programme is that the course is to the forefront in leading project management concepts and best practices for delivering projects effectively in the today’s business world.
What our students says
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
We catch up with Learning People graduate Geeta, to find out about her career journey since first enrolling – and how she’s found continued success with professional certifications and ongoing support from Learning People.
Bryan Pepple
Global Accountability Officer
We catch up with Learning People graduate Rory, to find out about his career journey since enrolling – and how he’s found continued success in his career change, from teacher to data professional.
Rory Greenwood
Data Student
Our Student
Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
Frequently Asked Questions
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals of AI In Digital Marketing. You don’t need any specific marketing or AI background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and approximately 5.5 hours of content. You then take a 40-question multiple-choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses.
Useful Links
Get in touch and begin your future, today.
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